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Shoplifting Turns Big Businesses - And Turns on
America
By Rod Hirsch
Well-organized, sophisticated rings of professional
shoplifters and boosters – including terrorist cells
helping to finance violence in the Middle East – are
filching American retailers for upward of $30
billion annually, selling stolen merchandise at a
discounted price to other retailers and increasingly
on the Internet, a virtual flea market with a
worldwide customer base hunting for bargains.
Organized retail theft (ORT), or organized retail
crime (ORC), plagues the retail marketplace, driving
up prices on a wide range of consumer goods,
everything from diapers and baby formula to auto
parts, power tools and jewelry.

Dubbed “shrink” by the industry, losses reached
nearly $115 billion globally last year, according to
a report from the Center for Retail Research and
Checkpoint Systems based in the United Kingdom.
The crime rings are active in northern New Jersey
and New York City; the region ranks in the top 10
nationwide for organized retail theft activity,
according to the National Retail Federation. New
Jersey retailers lose between $250-$500 million
annually, according to Union County Prosecutor Ted
Romankow, a member of a statewide committee working
to combat ORT by organizing law enforcement agencies
and retailers to share information through a
dedicated communications network.
The idea is to find ways to stop this if we can or
slow it down, reduce the theft problem we have,”
Romankow said. “We’re already focusing in on the
intelligence that will be gathered by these retail
participants and shared amongst themselves… “We all
agree it’s important to share this information on a
timely basis. If so, we may
be able to prevent it. If there are some boosters
hitting Sussex or Bergen County and
they begin to move up and down the state, we can
forewarn merchants.”
Pending federal legislation also is designed to add
more firepower to the fight against ORT. In
September the House passed the Organized Retail
Theft Investigation and Prosecution Act of 2010,
bipartisan legislation that directs the U.S.
Attorney General to establish an Organized Retail
Theft and Investigation Unit tasked with
investigating and prosecuting ORT, assisting state
and local law enforcement’s pursuit of organized
retail thieves, and working with victims of the
growing criminal activity. The legislation must pass
the Senate.
No one is immune, experts say. The boosters target
everyone, from big box retailers to neighborhood mom
and pop stores, suburban strip malls and urban
storefronts.
“New Jersey retailers have a loss of about $230 per
shoplifting incident on average,” Romankow said. “We
think of shoplifting as someone who steals a stick
of gum or a piece of clothing, some small item. But
it’s a much more serious problem than that. These
rings are stealing pretty substantial amounts of
product and moving it through a fence. A lot of this
now is being sold online. Whereas you used to get
about 10 cents or a quarter on the dollar at a flea
market, now you’re getting upwards of 65 to 70
percent on the dollar.”
Several compelling arguments demand a ramped up,
coordinated response to ORT, according to John
Emling, senior vice president of government affairs
at the Retail Industry Leaders Association (RILA).
He said ORT:
G A T E W A Y R E G I O N A L
• Puts public safety at risk since crime rings often
resort to violence. The continued presence of
organized criminals in retail settings threatens the
safety of shoppers and employees, alike.
• Hurts everyone. Retailers lose money though
reduced profits and additional expenditures for
security personnel, training and equipment – dollars
that could be better spent on business expansion and
job creation or better pricing and selection.
• Hurts consumers through higher prices and the
inconvenience of more limited product selection or
more difficult access to products that are secured
as a preventative measure.
• Presents a serious threat to public health and
safety. ORT gangs steal high-cost items, including
infant formula, pharmaceuticals and other consumer
health care products. These products require proper
storage and handling – issues for which ORT thieves
have little regard.
• Costs state and local governments more than a
billion dollars per year in lost tax
revenue that would have been generated through
legitimate sales.
“We deal with this problem every day,” said Nate
Hartle, senior group manager of investigations for
national retailer Target Stores. “Our first and
foremost focus is on prevention. Most retailers will
tell you the same thing. We want to stop the theft
from
happening in the first place.
“An issue this large, you can’t apprehend your way
to resolving this problem due to the sheer volume.
It puts an added drain on law enforcement. It’s just
more cases for the cops to work and they’re already
strapped.
“This requires a deeper solution than one retailer,”
he continued. “We want the online marketplace to
have (the) mindset, how are they making it tougher
or more difficult to sell stolen property online?
This problem requires a multi-pronged, multi-level
approach.”
Global online marketplace eBay has partnered with
retailers to combat ORT.
“At eBay we have no tolerance for stolen goods as it
hurts honest entrepreneurs who are selling
legitimate products and is totally against what we
stand for,” said Paul Jones, senior director of
global asset protection for the online marketplace.
“A lot of progress has been made in the last few
years in terms of cooperation, both in terms of
industry groups and also with law enforcement.”
This summer eBay announced formal partnerships with
leading retail industry trade groups, including the
National Retail Federation (NRF), Food Marketing
Institute and Jewelers Security Alliance, in an
ongoing effort to work together and fight ORT.
The partnership, supported by the Federal Bureau of
Investigation, aims to help law
enforcement in criminal probes and to prevent crimes
in which goods are stolen from brickand-mortar
stores and then resold online.
NRF and RILA have pooled their data into a single
national retail crime database. The Law Enforcement
Retail Partnership Network (LERPnet) is a database
that gives retailers a way to share details of crime
with the authorities. LERPnet has information on
20,000 crimes gathered from a network of 50,000
stores, including diversion and security evasion
tactics, witness statements, photography and video.
Increased vigilance and cooperation seems to be
making a difference, according to the sixth annual
ORC survey conducted by the NRF, released in June,
which shows 89.5 percent of retailers surveyed said
their company had been a victim of ORC in the past
12 months, a slight decrease from 92.2 percent the
year before. The survey also found that nearly six
out of 10 retailers, 58.9 percent, reported an
increase in ORC activity in the past 12 months, down
from 73 percent the year before.
“The relationships retailers have built with local,
state and federal law enforcement agencies are
making it harder for felons, but billions are still
being lost each year from this exhausting battle
with criminals,” said Joe LaRocca, NRF senior asset
protection advisor.
Some of that money is being funneled overseas by
terrorist cells to finance terrorist
operations in the Middle East, according to Steven
Emerson, executive director of the Investigative
Project on Terrorism, whose testimony before the
Senate Committee of Banking,
Housing and Urban Affairs offers a chilling
assessment of the link between ORT and terrorism.
“Organized Retail Theft has links to money
laundering and financing of Middle Eastern
terrorism,” Emerson said. “It targets everyday
household commodities and consumer items affecting a
variety of retail enterprises including
supermarkets, chain drug stores, independent
pharmacies, mass merchandisers, convenience stores,
and discount businesses.
“Strong evidence indicates that profits from this
chain of illegal activity are funneled to terrorist
groups in the Middle East, posing a serious threat
to national and international security.”
This is not stealing an apple from the local
grocery.
Top




Neither Man Nor Machine Are Immune
from Data Theft
By Gina Diorio
It is one of your worst nightmares come true. You
reach for your blackberry – packed with your
schedule, hundreds of contacts and sensitive
business information – and it is gone.
One moment of distraction and your confidential
information could be anywhere, in anyone’s hands.
For Eric Tunis, an attorney with Greenbaum, Rowe,
Smith & Davis LLP, such a nightmare recently became
reality.
Tunis was fortunate to recover his device but he
emphasizes, “No matter how vigilant you are, no
matter how hightech you are, no matter how far you
go to counter the sophistication of the bad
guys out there, you’re still at the mercy of human
weakness.”
Last year alone there were 11 million reported lost
or stolen identities, an approximate 10 percent
increase over the previous year, according to Art
Brown of Pre-Paid Legal Services, Inc. Of these
cases, database breaches accounted for slightly more
than 50 percent.
As incidents of data theft rise, businesses are
under increasing pressure – not to
mention state and federal regulations – to protect
customer and employee information. While flagrant
violators could face substantial fines and penalties
that may run into the millions of dollars per
violation, Brown notes that non-flagrant violators –
those who have at least made a “reasonable attempt”
to guard data – may also face fines, albeit lesser
ones.
Yet not all businesses fully understand their
vulnerabilities, liabilities and what steps to take
to safeguard confidential data.
Tunis recommends starting at the point of hire and
having employees sign a formal
waiver acknowledging that “anytime (an employee)
uses company equipment for personal use, (he or she)
is subject to discovery.” It is also important to
hold periodic training to remind employees of the
use and misuse of company equipment and to emphasize
the consequences of misuse, he adds.
Sergeant Michael Hoose, supervisor of the Union
County Prosecutor’s Office High
Tech/Computer Services Unit, agrees that the
greatest threat to data security is the
employee.
“Everyone feels that they have the most
sophisticated information and protection in
place,” he notes, citing examples like firewalls,
antivirus programs, retina scans, smart cards and
biometric entry. “We have the best protection on our
computer network (but) the weakest link in this
whole circle is the human being.”
Not only can employees with work-based internet
access inadvertently invite threats, but hackers may
be able to convince workers to reveal bits of
information over time which, when collected, can
open the door to inside attacks, according to Hoose.
He warns that employees must be trained to ask
questions of people, regardless of whom they may be.
“Additional security will be training personnel,
monitoring what they’re doing…(and
making)
sure they’re cleared to do the job they’re hired to
do,” he said.
Brown recommends businesses take several
steps.“Every business should appoint an information
security officer,” he said. “They need to have a
non-public information policy. They need to
educate and train their employees about their
non-public information policy…(And) they need to
prepare some type of a written plan should they ever
have a database breach.”
Although talk of data theft may conjure up images of
computer whizzes cracking codes and hacking systems,
the risks can often be much less sophisticated – and
be addressed with common sense.
For example, when Arlene Reardon took the helm of
Therapeutic Massage and Training Center in Westfield
two years ago, she found virtually no security on
private information. Paper files containing
individuals’ medical history were everywhere, with
not so much as a lock to protect them.
“The first thing I did was call in a locksmith to
have the cabinets where the files were held locked,”
Reardon said. Over the next two years, she went
through the files, scanning or digitally recreating
all those containing important information and
saving them in password-protected files that only
she and her assistant director can access.
“Look at the information that you’ve got out on your
desk,” Reardon recommends to other business owners.
“If somebody were to copy that information, would
you want that information being spread? Look at
everything with the eye, ‘What if somebody picked
that up?’”
Whether high-tech or humanly perpetrated, experts
warn that data theft is a threat
that gives no indication of disappearing. It is up
to businesses to maximize their defenses against it
so those “what if” scenarios do not become living
nightmares.
“I would urge you to take this problem seriously,”
advised Tunis.
Top
By Andy Gole
The Mayan ruins at Chichen Itza in Mexico are
marvelous to behold. They include a beautiful
pyramid that can predict the solstices, a
planetarium and a huge playing field that looks like
a Quidditch pitch in the J.K. Rowling Harry Potter
series.
The Mayans had a very advanced civilization that
included one of the three independently invented
written alphabets; highly developed knowledge of
astronomy, architecture and math; and sophisticated
medicine.
Other advanced Central American civilizations –
including the Aztecs and the Incas – declined after
the Spanish colonists and soldiers came to the
Americas. Not so with the Mayan center at Chichen
Itza. It declined hundreds of years before the
Spanish arrived.
History identifies these outstanding features of the
declining Mayan civilization:
1. Advanced knowledge was held by a small number of
priests, mathematicians, etc. To the common Mayan,
it was esoteric knowledge – magic.
2. When things went bad (e.g. droughts, bad crops),
the Mayans resorted to human sacrifice. Instead of a
policy of woman and children saved first, the
leaders protected their own declining position.
3. When the last rulers imposed unjust burdens –
including taxes and continuing the practice of human
sacrifice – the people started abandoning the
cities. Eventually the civilized center fell into
disuse.
Businesses that repeat past behavior, without
thoughtful analysis, are susceptible to inducing the
ruins of Chichen Itza. This is particularly so with
respect to new business development, where ownership
is grappling with an uncertain future demand and may
need radical new ideas.
With rapidly changing markets, plagued by declining
life cycles, ineffective sales management produces
the ruins of Chichen Itza, where:
1. Sales are in decline – There is no sense
of urgency, by either prospects or salespeople.
2. If there is a selling system, it is esoteric
knowledge. Salespeople don’t understand why they
should follow the system. Often top management
and/or ownership have contempt for sales (no wonder
sales are off).
3. Sales leadership – overseeing the decline – often
sets
objectives that protect and reward themselves
but don’t align with
corporate success.
4. Innovative outsourced solutions are dismissed out
of hand.
To prevent the “sales ruins of Chichen Itza,”
business owners must follow author Michael Gerber’s
injunction and work “on the business,” not “in the
business.” Ownership needs to seek best practices
and constant improvement on an ongoing basis. One
way to do this is by participating in peer advisory
group meetings, with an organization like Vistage.
Another is through inviting a sales consultant to
help install sales best practices, especially needed
in new business development. An effective sales and
sales management system can:
• Boost sales 10-20 percent or more, with a limited
financial investment
• Create or manage prospect urgency and commitment
• End sales force blackmail
• Provide concrete measurable assessments of each
opportunity, answering the question:
Is this prospect viable, or wasting our time?
• Teach and reinforce fearless behavior by the sales
team
• Become a scalable core asset, increasing firm
valuation 20 percent or more
• Help sales force recruiting
Looking to the future, working on selling best
practices helps businesses avoid the sales ruins of
Chichen Itza.
_____________________________________________________________________
Andy
Gole has taught selling skills for 14 years. He
started three businesses and has made approximately
4,000 sales calls, selling both B2B and B2C. He
invented a selling process, Urgency Based Selling®,
with which he can typically help companies double
their closing or conversion ratio. Learn more about
Andy’s method at www.bombadilllc.com or by calling
him at 201.415.3447.
Top
   


One hundred years ago Charles Maffey Sr. discovered
the “key” to business success – honesty, integrity
and personal service.
The founder of a grinding business in 1910 who would
soon become a locksmith created a combination that
still serves as the keystone of Maffey’s Security
Group in Elizabeth as the company celebrates its
100th anniversary and four generations of service.
“Honesty and integrity are the hallmark of the
Maffey family, combined with treating our customers
as partners,” said Ed Maffey, who with his brother,
Andy, oversees the business started by their
grandfather. “We have an impeccable reputation for
quality and integrity which is vital in a field that
revolves around security.”
Maffey’s provides a full menu of locksmith and
security services comprising: locks and security
devices for homes, businesses and public facilities;
safes; automobile locks and keys; and electronic
security systems, including alarm, intercom and
access control systems and surveillance solutions.
As the world has changed over 10 decades, Maffey’s
has maintained pace with technology and customer
demands. While in the 1980s Maffey’s did little
electronics work, today those demands account for
60-70 percent of the company’s business.
“The business has changed dramatically in the last
10 to 15 years, especially regarding electronics,”
Ed Maffey said. “Everything is IP (Internet
Protocol) addressable and integrated.
“First customers said, ‘I’d like to be able to open
that door remotely.’ So we installed an electric
strike. Then they said, ‘I’d like to speak with the
visitor first, so we put in an intercom. Then they
wanted to see the person so we installed a camera.
Now they can remotely see, hear and speak with a
person anywhere in the world and remotely open the
door right from their desktop.”
To remain current with evolving technologies,
Maffey’s is committed to continuing education. In
addition, the company holds licenses for locksmith
and access control/burglary alarm installation and
servicing, as required by New Jersey law since 2007.
“It legitimizes the business,” Maffey said. “For all
those years you could have no credentials and
background checks and advertise that you were a
locksmith.”
Trust, however, has never been a factor for Maffey’s.
The four-generation company enjoys several
multi-generational relationships with customers,
such as Trinitas Hospital and the city of Elizabeth,
and serves as a reliable partner for such entities
as NJ TRANSIT and Port Authority of New York/New
Jersey. Maffey’s also maintains several national
accounts throughout the country.
Maffey’s has changed dramatically since Charles
Maffey Sr. was sharpening knives and scissors, but
in some ways not at all – retaining his commitment
to customers of all sizes.
“My late mom, Evelyn, and my 89-years-young dad,
Charles Maffey Jr., instilled these values in our
minds by example throughout our lives and their
careers at Maffey’s,” Ed Maffey said.
“It means a lot that we’ve been in business 100
years. Not too many companies can make that
statement.”
Maffey’s Security Group serves
all of New Jersey as well as New York and
Pennsylvania. They can be reached at 908.351.1172
and visited at www.maffeys.com. New Jersey Burglar
Alarm and Locksmith Business No. 34BL00000600.
Top 




Inside Views
The First Rule of Holes

The first rule of holes is that when you find
yourself in one, stop digging.
Last month we came to the conclusion that most
politicians are ill-prepared to govern and the bulk
of the electorate too uninformed to understand most
of what is going on. As a result, politicians often
find it more effective to appeal to our emotions
than to our intellect.
The current debate over the future of transportation
funding in New
Jersey certainly proves this.New Jersey’s
Transportation Trust Fund is out of money. All its
revenue goes to pay off its debt. In addition, its
debt rating was just lowered, making it more
expensive to borrow. This doesn’t really matter,
though, because unless there is revenue in the fund
we can’t borrow. On top of this, we have one of the
most overburdened transportation networks in the
country.
Travel on our interstate highways is in the top 10
nationally. Travel on principal arteries like Routes
22, 1&9 and 17 is the heaviest in the country,
resulting in some of the slowest commute times in
the country.
To maintain our roads at this absolute minimum level
we use the Transportation Trust Fund. When
originally conceived, the fund was to raise money
primarily from a gasoline tax to pay for road
improvements and maintenance.
However, when the cost of doing this kept growing
but the tax did not, someone got the great idea of
raising money by selling bonds and then using some
of the Trust Fund revenue to pay off those bonds.
This is the shovel that started digging the hole.
By bonding transportation projects rather than
paying for them, we could get what we want and allow
future generations to pay for it. It’s the oldest
political shell game on the books, kicking the can
down the road. Every administration has done it,
including the current one.
But now we’re at the end game. The Trust Fund is at
the point where all the money collected pays off
existing debt and we can’t take on more debt because
we’re out of money. We basically have two options.
One is to raise the gas tax and the other is to
divert money from the General Fund to replenish the
Trust Fund. This is quite a deep hole.
Getting the Trust Fund healthy is going to take some
major doing. Right now we spend about three times as
much as we take in from the gasoline tax. To get on
a pay-as-you-go basis, we would need to triple the
gas tax just to stay where we are, i.e. no new big
projects. This would put us on par with what New
York, Pennsylvania, Wisconsin and Montana charge.
Am I really calling for a tax increase? Aren’t we
the most overtaxed people in the country already?
Yes to both.
But not all taxes are created equal. There are good
taxes and bad taxes. Good taxes keep us from doing
bad things like driving too much, polluting the air
and causing congestion. If they are used for an
investment, like in roads, they are even better.
Taxes on income and investments are bad because they
discourage people from doing good things like
working hard and saving.
Both parties are running like crazy from raising the
gas tax that hasn’t been raised since 1988 and is
among the lowest in the country. They haven’t
learned the first rule of holes. They know we don’t
do what is in our best interest because we are as
shortsighted and indolent as they are.
Frankly, this issue is primarily the responsibility
of the Legislature and they should take the lead.
Our future as an economic powerhouse is too
important to keep up this stupidity.
James Coyle
President
Top




The operation was a
success but the patient died.
Those famous words
soon may be written upon the medical chart of small
and medium businesses, nonprofits, trade
associations and institutions beginning in 2012
thanks to a provision of the Patient Protection and
Affordable Care Act enacted into law earlier this
year that will greatly expand the burden of
financial reporting on these entities.
Simply put,
beginning in 2012 all businesses will have to file
1099 forms for any goods or services exceeding $600
purchased from other businesses during the calendar
year, with both the Internal Revenue Service and the
vendor from which the goods or services were
purchased.
Currently 1099
filings are required for very narrowly defined types
of purchases, for example financial transactions,
targeted transactions such as bartering and prizes,
and amounts paid to unincorporated businesses –
generally understood to be independent contractors –
for services, according to the Journal of
Accountancy.
The new rule extends
the requirement to all companies, trade
associations, non-profits and state and local
governments and also expands the provision to
include the purchase of goods or products. In one
commonly-cited example, if a business buys more than
$600 in office supplies from Staples over the course
of a year, it now will have to send a 1099 form to
Staples and file another one with the IRS.
It is estimated that
the new requirement will impact between 30 and 40
million businesses. The ramifications within the
business community, particularly small and medium
businesses, are enormous and varied. While most
large businesses track their transactions by both
type and vendor, most small and medium businesses
rely on software that sorts expenses by category.
Compliance with the new 1099 filing requirements
will mandate that more businesses adopt new tracking
procedures at a time when taxation paperwork, at $74
per hour, is the most expensive paperwork burden
placed on smaller businesses, according to the
National Federation of Independent Businesses (NFIB).
The IRS promises to
somewhat ease this new burden by exempting
transactions made using credit and debit cards
(great news for credit card companies). However, as
the NFIB points out, many larger businesses may look
to streamline their reporting burdens by minimizing
their transactions to vendors that only accept
payment via these cards, further placing at a
disadvantage smaller companies that either do not
accept credit and debit cards or cannot do so
competitively.
Those lining up to
condemn the new 1099 requirements go far beyond the
usual business advocates, such as associations.
While certified public accountants likely will see
an increased demand for their services due to the
complexity of 1099-related tracking and filing, CPA
associations are bemoaning the impact the new
requirements will have on their clients.
Even the federal
government’s National Taxpayer Advocate of the IRS
“expresses concern that a new (1099) reporting
requirement…may impose significant compliance
burdens on businesses, charities, and government
agencies,” according to a summary of its report to
Congress.
So who is in favor
of this, and why?
Reports are that
Congressional staffers who crafted the legislation
say it is needed to offset $35 million in tax cuts
for small businesses, as it is expected to generate
more than $17 billion in additional revenue, one
supposes through improved tax compliance and fines
on business for failing to properly file ($50 for
failure to file or filing with incomplete or
inaccurate information; $100 for deliberately doing
so).
The logic, of
course, is faulty – although Washington
through-and-through.
Solutions to the
pending 1099 nightmare are abundant. Recently four
remedies proposed by both sides of the aisle floated
through Congress but failed – along largely partisan
lines, or course. The argument, it seems, is not
that the new regulations should be modified or
repealed, but rather who should get the credit and
how to pay for the lost revenue the measure is
expected to raise.
While health care
reform was intended to heal the wounds of the
American health care system, in the process this one
reporting requirement within the act may result in
further weakening an ailing business community
already weighed down by onerous regulations. At a
time when small and medium businesses are fighting
to recover from the worst recession since the
Depression and the federal government is touting
them as the phoenix that will lead America to
renewed economic health and stability, this sector
is caught in an eddy of partisan politics and skewed
logic.
The new requirements
related to Form 1099 filings must be repealed before
they take effect – and before the patient dies
despite a successful operation.
Top
 
Leading
Us Out of Recession - The Small Business
By Chris Young
The National Bureau
of Economic Research recently announced the United
States recession ended in June 2009, ending the
longest and one of the deepest recessions in its
history. Couple this with falling initial jobless
claims, declining unemployment rates, flattening
decreases in home values and an increase in mortgage
applications and one would surmise that confidence
is returning to the market.
Yet consumer
optimism has been slow to materialize, evidenced by
the Consumer Confidence Index (CCI), which is down
approximately 10 percent since August and 70 percent
since its high in 2007.
Consumer spending is
down significantly, as well. According to a recent
Gallup poll, “Americans’ self-reported average daily
spending in stores, restaurants, gas stations, and
online averaged $63 per day during August — down $5
from July, and down $2 compared with August 2009.”
Economists have
several theories for the slow recovery in consumer
confidence and spending, including: the 1.7 percent
dismal growth rate of the gross domestic product;
unemployment, hovering substantially above 9
percent; the wealth effect – declines in investment
portfolios and home values causing people to feel
less secure and pushing them to save more to
compensate for their losses; and new federal and
state regulations created with the new health care
and financial regulations.
Yet all appear to
address some characteristic of consumer spending.
Although this
recession has and will continue to impact the
consumer, it has detrimentally impacted the business
community, as well, with the small and medium
business (SMB) being impacted perhaps the greatest.
Unlike large corporations with the ability to
quickly change production and distribution
functions, SMBs are typically locked into their
business model, with only slight ability to modify
in the short term.
More important are
the interdependencies between SMBs and the consumer.
With most of the businesses in the United States
being classified as SMBs and approximately 50
percent of the workforce employed by them, there
seems to emerge a “chicken and egg” problem.
SMBs cannot grow
unless the consumer purchases their products and
consumers will not purchase unless they have a
foreseeable income – typically supplied by the
SMB.If SMBs are to grow, hire new employees, provide
raises to existing employees, engage in new
projects, seek new capital and provide confidence to
the consumer, they need to engage the local
community, build loyalty with existing customers and
seek production cost efficiencies wherever possible.
SMBs should educate
the local community about the quality of their goods
and services in comparison with lower-cost,
international rivals and chain stores. They should
engage in community events, support local charities,
municipal sports programs and the like.
First, SMBs should
build strong loyalty and communication programs that
not only reward repeat business, referrals and
family programs but also reach out to customers they
have not lately seen. The first step is to purchase
a customer relationship management (CRM) tool for a
few dollars per month.
Second, they should
consider establishing a social media marketing
campaign that includes a website, a blog and
possible Twitter and Facebook accounts. Social media
is almost free and the ability to target existing
and new local customers is uncomplicated and
potentially rewarding.
Third and possibly
most important, many SMBs are either unaware of
and/or averse to the idea of outsourcing some of
their value chain and/or production functions to
overseas, low-cost business service providers. They
can outsource lower-value, routine tasks such as
database entry, accounts payable and receivable,
programming, development and quality assurance. They
will lower costs and create more time for R&D,
marketing, client engagement, sales and community
outreach.
If consumer
confidence is to be restored, it starts with the SMB
moving from a high-cost provider of goods and
services to a more efficient lower-cost provider
that leverages the low-cost service providers
throughout the world. By doing this, consumer
confidence will be restored – fundamentally because
more time will be spent on innovation and R&D and
creating new markets and profit centers that will
ultimately translate into more jobs, creating
incomes and better ways of life for most Americans.
Christopher
Young, Ph.D., is professor of economics at Seton
Hall University and managing director of M&A at
Berkery Noyes. He can be reached at 646.442.7998.
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Community Access Unlimited members, staff,
family and friends recently helped raise more than
$30,000 for the agency and its programs and services
at the 2010 Ira Geller Memorial Walk-A-Thon. More
than 325 walkers took part and the walk was
supported by more than two dozen local businesses.
_________________________________
Accounting firm Fazio, Mannuzza, Roche, Tankel,
LaPilusa, LLC, in Cranford announced that Cohen,
Doren, Addeo & Co., LLC joined the firm effective
October 1. The combined firm will practice under the
name of Fazio, Mannuzza, Roche, Tankel, LaPilusa,
LLC, and will have offices in Cranford, Bayonne and
Jersey City.
_________________________________
The law firm Lindabury, McCormick, Estabrook &
Cooper recently announced that Paula Clark,
Silvia Courtney and Scott Zucker have joined the
firm as associates. All three are graduates of Seton
Hall University School of Law. Prior to joining
Lindabury, Zucker spent a year as a law clerk to New
Jersey Superior Court Judge Thomas Lyons.

Clark/Courtney/Zucker

    

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