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Business Owners Speak Out on Christie's Budget
By Rod Hirsch
Business leaders throughout Union
County concede the $29.3 billion budget proposed by
Gov. Chris Christie is lean and extreme but maintain
that his predecessor’s unwillingness to grapple with
rampant spending, entitlements, high property taxes
and ballooning debt service left the Republican
governor with little choice.
They support Christie’s no-nonsense
approach. Sacrifice is both long overdue and needed.
Christie made it clear during his
campaign against incumbent Jon Corzine that his top
priority would be an all-out assault against the
state’s fiscal irresponsibility. When he took office
he inherited a deficit of $11 billion, a budget
laden with fixed costs, mounting debt service and
contractual obligations with state workers.
The governor crafted a no-frills
budget that targets schools, government workers,
entitlements and homeowner programs like the popular
Homestead Rebate. The proposal also includes a
proposed capped increase of 2.5 percent on all
municipal spending.
In short order Christie’s approval
rating plummeted. A Fairleigh Dickinson University
survey showed the governor’s approval rating dipped
by nine points to 43 percent following release of
his budget.
Business experts from a variety of
industries in Union County believe sound business
practices found in the private sector which have
allowed them to survive the recession will work in
the public sector. They also are confident their
businesses will benefit long term, having already
taken steps to ensure their future by trimming,
condensing and cutting costs – steps they see needed
at the state level.
“I think the governor is being very
honest about the state’s fiscal challenges,” said
Bruno Genova of Allegiance
Title Agency. “He’s making tough choices that need
to be made and that have been neglected too long.
His biggest challenge is persuading us it’s good for
business, but in general any time a state puts its
fiscal house in order it’s good for business.”
One of the areas targeted for cuts by
Christie is aid to public schools, where teachers
historically have enjoyed generous benefits. The
school boards in Scotch Plains and Berkeley Heights
are clients of Ed Gunther, owner of Centric Benefits
Consulting in New Providence.
The one area where he’s right on is
the level of benefits on the health plans,” Gunther
said. “They are so unbelievably rich,
it just has to change.”
Christie’s hard ball approach has
already brought tangible results. Nearly 100 of the
state’s 600 school districts have been able to
wrangle concessions from teachers’ unions and to
implement some form of wage freeze while some
teachers have agreed
to contribute more toward their
health premiums. In return, Christie has agreed to
increase levels of state aid to those districts,
some of which have been cut upward of 25 percent.
“It will be interesting to watch the
school district budget votes (statewide school board
elections and budget votes were held April 20),”
Gunther said. “How many of them will go down? School
boards are faced with an impossible task. They’re
locked into benefit levels that are so rich. There’s
no way these medical plans are only going up 2.5
percent and you can’t waive that out of your budget.
How do you manage that?”
Gunther recently received word from
his health insurer that rates for Centric’s health
insurance plan, which covers six employees, is due
for a 35 percent increase. “We play by the same
rules as everybody else,” he said. “We’ve had to
make massive changes to get it to a level where it’s
affordable. No one got pay raises last year and I
had to shift one person from full- to part-time.”
According to the governor, while the
private sector lost 121,000 jobs in 2009, New
Jersey’s local governments added 11,300 new
municipal and school employees.
Eric Segal of Security Business
Solutions suggests both Christie and state lawmakers
can learn a lesson from the pain and sacrifice
suffered by the state’s small business community in
the economic downturn.
“They’ve all faced crisis before and
those who have ignored it are no longer in
business,” Segal said. “Those who changed (and)
adapted are the survivors and are those who will
grow. We’re in this for the long haul. The cuts he
is proposing have to be made, we can’t continue to
operate the way we have before.
“Something has to be done. Christie
is right in recognizing it but how we get there is
the question. We can’t correct everything
overnight.” Woody Erhardt, regional vice president
of Enterprise Rent-A-Car in Cranford, also views
Christie’s proposals as the proper route for the
state.
“I’ve lived here my whole life and
this is the most positive thing to come out of
Trenton in my lifetime,” Erhardt said. “Times are
tough for business people right now but these cuts
are necessary. It’s not fun for any of us and it’s
tough on the auto business but you know what, it has
to happen. Otherwise we won’t be around too much
longer. “It’s not a treat for me or my guys, but I’m
glad to see the state jumping in here with the rest
of us.”

Union County business leaders
such as Rose Bussiculo, president of Epicor in
Linden, in her warehouse with plant manager John
Griffiths (center) and production manager Paul
Cavalchire, are reacting positively to the proposed
budget of Gov. Chris Christie as needed medicine for
a sick state.
Rose Bussiculo, president and CEO of
Epicor, Incorporated in Linden, a manufacturer of
filtration chemicals for the power generation
industry, is hopeful Christie can reduce property
taxes, which she said would provide more incentives
for businesses to stay in New Jersey and
invest in their operations.
“If they cut the aid to schools, thereby reducing
property taxes, that will certainly help
businesses,” she said. “We have almost six acres
here and we pay a significant amount of property
taxes. If that were reduced it would help us.
“By reducing our expenses, that will ensure that
businesses will not leave the state as readily as
they have been. If they reduce the taxes, the
companies (that) are here will be more inclined to
stay and grow and expand in New Jersey. Tax cuts
will improve business prospects. That will mean more
available money for the businesses.”
While Epicor would like to hire more employees,
Bussiculo is restrained from doing so because she
fears even bigger tax hikes. “We have to be more
conservative at this time even though we would like
to hire,” she said.
Members of the Gateway Regional Chamber of Commerce,
including Genova, traveled to Trenton to hear
Christie deliver his budget address. Genova’s title
and insurance services agency has experienced
several years of up and down business as the housing
market has reacted to the erratic financial markets
and lack of consumer confidence.
“The health of the economy is really critical to the
housing market,” he said. “By getting the state’s
fiscal house in order, it will contribute to the
overall health of the economy and that will have a
positive impact on the real estate market here in
New Jersey. It is a step in the right direction.”
Genova also applauds Christie’s willingness to
tackle the tough issues.
“To know what is right and not do something about it
is to lack courage,” Genova said. “This guy has
courage. He’s a leader. Ultimately we will measure
him in these tough times by the results of the
decisions he is making right now.
“He’s not sweeping the state’s problems under the
rug. I think he’s got the courage of his
convictions. It’s refreshing to see that in a
governor. I’m glad to see he’s doing what he said he
was going to do. Ultimately it’s for the good of the
state and the good of everybody.”
Top
 

State Budget Axe Draws Local Blood
By Gina Diorio
From High Point to Cape May, municipalities across
New Jersey rely on state aid to
support and complement their budgets. So it is no
surprise that Gov. Chris Christie’s
proposal to reduce state aid to municipalities by
$359 million and to schools by $819
million is forcing municipal and educational
decision-makers statewide to re-construe
budgets, reevaluate programs and services, and
reorganize operations.
While the final impact of these cuts in town halls
and schools will not be known for
some time, many questions are being asked by
everyone from students to municipal
business administrators. Are the changes towns and
school boards are making going to be enough to
offset the funding reductions without significant
cuts in staffing and/or services? And what measures
has the Christie administration proposed to help
towns and school districts as they face this new
budgetary road?
Union Township is facing a nearly $1.3 million
reduction in state aid, according to business
administrator Frank Bradley. “Obviously it has an
impact on our budget,” Bradley said. “When we got
the news, we had to reformulate and restructure our
entire budget…. We were ready to introduce the
budget until we were notified of [the cuts] in state
aid.”
Union’s calendar-based budget year was already well
underway when news of the cuts hit and, according to
Bradley, this left the township with only two
options to make up for the reduction: raise taxes by
the amount lost in state aid or use some surplus
money.
“We’re probably going to have to do a combination of
both,” Bradley said.
Bradley estimates the town’s tax increase,
previously pegged for approximately $46 per
household, will probably rise to the mid $90s,
helping the township to close the budget gap while
not exceeding the 4 percent tax cap levy.
Furthermore, Bradley notes Union is cutting some
luxury programs, such as concerts in the park, and
reducing the summer help program that employed youth
to work in township parks and other areas. Township
leaders also are being creative, including looking
at consolidating work and sharing services.
The good news amid the crunch is that the township
will not be eliminating any jobs.
“We had settled our contracts prior to the cut in
state aid,” Bradley said. “We negotiated…a change in
healthcare that saved us $5 million…So we were able
to retain [our] workforce and secure [a] contract
with union employees until 2012.”
In the Clark school district, the reduction in state
aid translates into a $1.7 million budget cut, or 5
percent, says Bill Muzio, business administrator for
the Clark Board of Education.
This means across-the-board modifications, he said.
From personnel to athletics to maintenance,
“everything down the line is being cut
somewhat…nothing is being left alone,” he said.
However, no programs will be eliminated and students
will not be negatively impacted, Muzio stressed.
“There may be class-size increases, but that’s not
necessarily a bad impact,” he said. Potential job
eliminations are still to be determined.
Like Union Township, the Clark board of education
also is taking creative steps to reduce costs and/or
increase revenue. For example, the district has
outsourced its technology department and is taking
back in-house the before-and-after-care program,
which is currently run by the Scotch Plains YMCA.
This will generate new revenue while utilizing
existing staff.
Amid the talks of state aid cuts, Christie press
secretary Michael Drewniak emphasizes the core issue
is reform – including property tax, civil service
and collective bargaining reform. To help
municipalities adjust to current changes and ensure
budgetary stability not just for the immediate
future but also for the long-term, Christie has
proposed a “tool kit” built around a constitutional
amendment capping property taxes at 2.5 percent,
with any increase higher than this requiring voter
approval.
Christie also recommends collective bargaining
reform that would prohibit labor contracts (benefits
included) from going beyond the 2.5 percent proposed
constitutional levy cap and requiring state-selected
arbiters to examine the property-tax impact of any
decisions.
Furthermore, Christie advocates changes in civil
service rules that would open opportunities within
the civil service system for expense-reducing shared
services and furloughs while also allowing counties
and municipalities to opt out of the system
entirely.
From reductions and reforms to reevaluations and
re-budgeting, the one constant of New Jersey’s
current financial landscape is change. Just as in
science, where every action has an equal and
opposite reaction, in budgeting, state changes
require local changes. Municipalities are working to
navigate these changes while sacrificing as few
personnel and programs as possible.
Top


 


The
Psychology of Surviving in the Sales Desert
By Andy Gole

Most of us enjoy a regular pattern in our work
lives. We typically return daily to the same place,
work with the same team. This structure reinforces
our view of existence as reasonable and predictable.
Division of labor and specialization of tasks allows
us to be productive by applying our skills to a
finite niche.
The salesperson wants the same structure and
predictability in his life. This often leads him to
return to familiar “watering holes” – visiting
friendly faces who welcome him with open arms.
The problem is: Can these friendlies produce enough
new business? If not, visiting them is akin to
deliberately targeting a dry water hole in the
desert when you are dying of thirst. It’s a formula
for disaster.
The unsuccessful salesperson is often engaged in
social selling. He wants people to like him and all
too often visits those who do indeed like him. While
being liked is no crime and can actually help the
sales process, it is secondary to meeting the
prospect’s urgent need. When we meet an urgent need,
the prospect has a reason to form a relationship, to
get to know us.
The successful salesperson is more nomadic,
wandering from place to place in the sales desert,
looking for the sales oasis. This process is fraught
with uncertainty and inevitable rejection – the
psychological equivalent of extreme thirst and the
price we must pay to find the sales oasis.
This oasis often initially appears as yet another
dry water hole. After identifying a viable new
prospect, the decision-maker typically remarks:
1. We are “all set” – happy with the incumbent
vendor – or;
2. You are all the same; it’s a matter of price;
what is your best price?
Here the nomadic salesperson must face uncertainty
again and challenge the prospect’s decision-making
paradigm. (As if it weren’t hard enough to just find
the prospect and get an appointment; we must also
“activate” the prospect.)
There is so much uncertainty and potential failure
in this process that the salesperson requires a high
level of structure to survive as he wanders. In
effect, to find and manage new sales opportunity
requires a yin and yang, a Hegelian combination of
opposites:
1. On the one hand, the salesperson must explore and
seek new horizons, often with limited guidance, to
locate new wells of business.
2. On the other hand, without strict controls the
salesperson will miss the next water hole in the
desert and die of thirst.
To maximize the salesperson’s efficiency and
productivity, controls are needed, including:
• A plan for systematically visiting new vistas.
• Strong messaging to break through inertia and
resistance.
• A standard sales call for moving the prospect
through the decision.
• A battle plan to follow-up opportunity and
overcome the reversal curve – the tendency for a new
prospect to forget we exist.
These opposite tugs – reaching out to explore,
maintaining controls – require a very
sophisticated approach for survival and thriving.
Without mastering the yin and yang of new business
development, the salesperson is doomed to die of
thirst in the sales desert.
______________________________________________________________________
Andy Gole has taught selling skills for 14 years. He
started three businesses and has made approximately
4,000 sales calls, selling both B2B and B2C. He
invented a selling process, Urgency Based Selling®,
with which he can typically help companies double
their closing or conversion ratio. Learn more about
Andy’s method at www.bombadilllc.com or by calling
him at 201.415.3447.
Top


Why Should We Care About "Green"?
“Green” in this conversation refers to reducing
environmental impacts. So why should we care about
this? Because the environment provides for the basic
necessities of our lives – the air we breath, the
water we drink, the food we eat, our shelters and
clothes, as well as supporting our lifestyles. If we
do not take care of the environment, it will not
take care of us.
Do the “Green” math:
1 earth
+ 6.7 billion people
+ Decreasing land area with rising sea levels
+ Depleting natural resources and increasing loss of
ecosystems
+ Increasing air and water pollution
= Less environment to support life
Having grown up in cities where a large patch of
green was an excursion away and clean rivers even
further, the “Greener” environment was just a fairy
tale for me. Transportation emissions, concrete,
pavement and plastic products were my environment.
Life in the United States has been great. Now I live
in a beautiful rural town with fresher air, sights
of trees and green lawns overshadowing the concrete
and pavements.
It is so easy to get used to living in this
wonderful setting. It also would be easy to not care
about where the garbage goes as long as it is out of
our house, to not care where the oil comes from as
long as it makes our car run, to not care about the
carbon dioxide created by the power plants as long
we can turn on the TV. It is so easy to feel safe in
our own environment and unaffected by what’s
happening outside our towns, state or country.
But are we?
• Three grapefruits from Florida
• One gallon of Poland Spring water from Maine
• One half-gallon of organic milk from Wisconsin
• One gallon of oil from Saudi Arabia
• One pair of jeans from China
Sooner or later we all realize our own local
environment is the earth.
Where do I start?
“If success or failure of this planet and of human
beings depends on how I am and what I do, how would
I be? What would I do? – R. Buckminster Fuller
More than four decades ago the forefather of modern
day sustainability, Buckminster Fuller, challenged
the world to start creating a more sustainable
planetary society. Five years ago I read his quote
above and started examining my own life.
Many of us want to do the right thing
environmentally and make a difference. Yet it is not
easy when greener products and materials seem to be
costly and limited in options. Getting away from a
fossil fuel economy appears to be impossible when
everything is run on or made with fossil fuel.
Navigating through which materials are really
recyclable and where to take them is equally
confusing.
Power of choice
What I came to realize is that a more sustainable
lifestyle is not just about purchasing products that
are labeled as green or installing a solar panel on
the roof. There are numerous opportunities in our
daily lives that allow us to choose to act
differently that will add up to making a big
difference.
Each year the average American is responsible for
one of the highest levels of consumption in the
world when compared to other countries. For example:
• 32,000 gallons of potable water
• 8,600 kilowatt-hours of electricity
• 1,600 pounds of municipal solid waste
This means we can start to make a difference
environmentally by changing how we live
without it costing a dime. If anything, it will save
us money in utility bills. We can brush our teeth
without the water running, turn the lights off when
we exit a room and think twice when pulling out the
disposable tableware to be used just once and thrown
out.
All it takes to live with the mindset of living more
sustainably is to choose to do so. We can examine
what we can do differently each day. When it is time
to purchase new products, we should make our choices
based on where they come from, how they are made and
what kind of garbage will be created as a result of
our choosing them.
______________________________________________________________________
Nina Mon is the director of sustainability, a LEED-accredited
(Leadership in Energy and Environmental Design)
professional and interior designer at Realm Designs
of Warren, NJ. Nina can be reach at
nmon@realmdesignsinc. com. Her columns first
appeared in Warren Showcase magazine.
Top

Inside Views
Good Money Gone Bad

The Urban Enterprise Zone (UEZ) program is one of
those really good ideas that didn’t work out quite
right.
A legislative act in 1983 created the UEZ program.
Initially 10 municipal zones were created. In 1993
these were expanded to 20.
Subsequently more zones were created and they now
stand at 32 covering 37 municipalities. About two
thirds of the UEZs also are Abbott School Districts.
The purpose of the legislation was to lure business
and customers back to blighted urban areas by
providing very specific incentives. For a qualified
business that operates in a UEZ, the primary
benefits are an exemption from paying sales tax on
most products the company purchases, and for those
engaged in retail operations, the ability to charge
half the sales tax (currently 3.5 percent) on most
products except food, alcohol, tobacco, vehicles and
energy.
This 3.5 percent sales tax also is supposed to be
the big draw to get wealthy suburban customers to
come shop in the UEZs. However, given that most mall
shopping is for clothing, which is already tax free,
outside the occasional specialized, big purchase,
few people have changed their shopping habits for
the lower tax rate.
Thus we have not seen developments like Jersey
Gardens and IKEA in Elizabeth spring up in other
UEZs and their development in Elizabeth had less to
do with tax rates and more to do with great location
and really, really low prices, especially for
visiting shoppers from New York and other points
outside New Jersey.
The second aspect of the UEZ program is what really
makes it popular with local mayors and councilmen,
however. The 3.5 percent sales tax that is collected
is returned by the state Treasury to the town to be
used for broadly defined economic development. In
the past decade or so, this has approached nearly a
billion dollars given with almost no oversight to
some of the most corrupt cities in New Jersey. What
a slush fund!
For years I have expressed concern that these funds
are, for the most part, wasted on patronage jobs and
payback contracts to political contributors. The
deal has been so sweet that even more recent
pay-to-play regulations have not been applied to
these funds. They also are not part of the municipal
budget, so they receive negligible oversight from
city council, and no public review or disclosure.
My office happens to be in the middle of one of the
biggest UEZs, in the city of Elizabeth. After more
than 15 years of being a close observer, I can see
no difference that the millions and millions of
dollars spent have made to the business climate or
appeal of the city. It has been money wasted on
buying political favors.
Gov. Christie, through necessity, has proposed a
change to the UEZ program. Under his proposed
budget, the tax benefits of the UEZ to both
businesses and consumers would remain unchanged.
However, the 3.5 percent sales tax collected in the
UEZs would be used for the state general fund rather
than as a slush fund for city mayors. In the FY 2011
budget, this is estimated to be $91 million.
This is a very good idea. This money has been so
misspent for so many years that there is little
reason not to change the program. Though I have not
come across any, I am sure there may be some
programs out there that are worthwhile. If so, these
towns should be willing to fund the project out of
their own budgets, as do the other 600-odd
municipalities around the state.
The governor also should conduct a complete review
of all the projects that have been undertaken with
UEZ funds. There are a lot of skeletons to be dug
up.
James Coyle
President
Copyright James Coyle 2010
Top




If the classic movie Field of
Dreams were set in New Jersey instead of Iowa,
the corn fields would have whispered, “If you can
navigate the maze of state regulations on
environmental protection, public notification,
permitting, etc., and finally build it, they will
come.” Producers would have renamed the film Field
of Horrors.
For far too long New Jersey’s
regulatory environment has been a horror story that
suffocates business growth and stifles job creation.
Onerous regulations have overwhelmed the state and
its business community like B-movie pods gone
haywire until they no longer resemble their original
intentions and take on powers unto themselves.
The saga of the runaway
regulations began to change when Gov. Chris Christie
took office and issued executive orders that froze
all proposed new regulations; established a Red Tape
Review Group; and ordered all state departments and
agencies to alter the way they process permit
applications and enforce existing regulations, with
an eye toward balancing cost versus benefit.
The bipartisan Red Tape Review
Group is chaired by Lt. Gov. Kim Guadagno and
includes Senate Majority Leader Barbara Buono
(D-Middlesex), Sen. Steve Oroho (R-Sussex),
Assemblyman John Burzichelli (D-Gloucester),
Assemblyman Scott Rumana (R-Passaic), acting
Community Affairs Commissioner Lori Grifa and acting
Environmental Protection Commissioner Bob Martin.
The group was tasked with
assessing the impact on New Jersey’s economy of 800
pages of proposed state rules, regulations and
operative executive orders and “to determine whether
their costs and other burdens on businesses, workers
and local governments outweigh their intended
benefits.” The group also reviewed existing rules
and regulations and was expected to issue opinions
on those, as well.
The committee was scheduled to
issue its findings April 19.
Now comes the suspense – what
happens with the recommendations of the group and
with the committee itself?
The Red Tape Review Group has no
legislative or executive authority to enact
recommendations. However, department and agency
heads may withdraw proposed new rules and
regulations and even change or rescind existing ones
(through the Administrative Procedure Act that
ensures the opportunity for public comment).
Considering that these departments and agencies are
now being directed in accordance with the
philosophies of the Christie administration, it is
likely that soon there will be some relief from
these onerous regulations.
That is good news not only for
the state’s business community, but also for its
employees and residents as well as its communities
that benefit from a healthy business environment.
For example, the New Jersey
Business & Industries Association (NJBIA) recently
cited one New Jersey business that attempted for two
years to get permitting for a new facility. Because
state regulations kept changing, which in New Jersey
mandates resubmission of applications after each
change, the company gave up and built in
Pennsylvania. NJBIA also compared acquiring air
pollution permits in North Carolina – up to $6,500
every five years and a 40-page application – with
the same process in New Jersey – as much as $60,000
and a 600-page application.
That is the kind of red tape the
Red Tape Review Group must help eliminate if New
Jersey is to claw its way out of its economic
doldrums and budget crisis.
But unlike vampires slain by
movie heroes who restore peace to the village, New
Jersey’s regulatory monster will need constant
taming. While the public will always demand and
deserve some oversight of business, the environment,
health care and the like, regulation in New Jersey
has turned into a Hydra – the mythological
multi-headed snake that grew back two heads for
every one cut off by Hercules.
The problem lies not with the
intent of regulations enacted to protect the public
but in the continued usefulness and applicability of
those regulations going forward. Too often the
departments and agencies charged with administering
regulations are too close to sufficiently gauge
their continued effectiveness.
There is no statutory mandate to
make the Red Tape Review Group permanent and some
would argue that introduction of more bureaucracy
runs counter to Christie’s call for more streamlined
government.
However, this is one instance
when more creates less. A permanent review board
charged with evaluating the appropriateness of
proposed rules and regulations and the continued
effectiveness of existing ones is the best way to
keep the monster of regulation from once again
growing beyond control.
When initiating this review,
Christie called for the use of common sense. Making
the Red Tape Review Group a permanent entity is just
common sense.
Only when the state is
permanently relieved of this onerous regulatory
environment will business – and jobs – return. If we
build it, they will come.
Top




Shortly
after Gov. Christie presented his proposed budget
for the next fiscal year, some of New Jersey’s
business leaders were quick to jump on its
bandwagon.
For one, the governor’s proposed expiration of the 4
percent corporate business tax surcharge was a
welcomed development, as it will help make us a more
competitive and attractive state for business. So,
too, will the total reduction in state spending.
Couple these advances with the work of the
governor’s Red Tape Review Commission, which has its
eye on streamlining the state’s regulatory
practices, and businesses can be optimistic.
But just below the surface are other issues which
can cloud that optimism.
Topping that list is property taxes. Under law,
there is no difference between residential and
commercial property – the tax rate is applied
equally to all. With the governor’s slashing of both
school and municipal aid, property taxes – including
those for business – are going to continue to rise.
Further, as a direct result of lost state aid, many
municipalities are considering fee-based services,
such as garbage pick-up, that also would directly
increase costs on business.
The governor’s budget would spell the end for
several business tax credits. One of those is the
tax credit for film and digital media production.
Oddly, this tax benefit – which rewards productions
that not only highlight New Jersey’s locale, but
also patronize our restaurants and hotels – is the
type which other states have been practically
falling over themselves to institute.
Tax credits available to high-tech industries would
likewise be reduced. And the budget also would gut
the Commission on Science and Technology, removing
$10 million in grants to facilitate science and
technology start-ups. At a time when New Jersey is
focused on retaining its core pharmaceutical
industries while growing its portfolio of
alternative energy and other new technologies,
reducing these incentives for businesses is
troubling.
The governor also is proposing cuts to programs that
reward companies that create new jobs. Specifically,
the InvestNJ program, which provided a $3,000
per-job tax credit to expanding businesses and
offered tax breaks to companies making capital
investments, is slated for elimination. Along the
same line, $19 million for the Business Employment
Incentive Program that provides grants for companies
that create new jobs would be cut.
At a time when New Jersey’s unemployment rate
continues to hover near the 10 percent mark, cutting
back the potential for these programs to boost
employment while helping businesses expand seems
counterproductive. This is especially true for the
endangered InvestNJ program, which actually had a
backlog of companies eager to participate.
The budget also includes a $20 million tax on
insurers, with nothing prohibiting them from passing
that cost on to their policyholders – including
other businesses. Also buried in the budget’s
line-items is a 25 percent increase in business
filing fees.
Apparently not only will the cost of owning a
business increase, so will the cost of opening one.
New Jersey’s hospitals are one of the state’s
leading employers. Many of New Jersey’s hospitals
already exist on shaky financial ground, yet the
administration has proposed nearly $38 million in
increased hospital taxes.
State tourism also would see its funding held flat.
Tourism pumps nearly $39 billion in total economic
activity into the state. And with many families
regionally and nationwide seeking less expensive,
closer-to-home vacation opportunities, New Jersey
should be expanding the draw to its hotels,
restaurants, cultural and historic sites, and retail
centers. This is one area of the budget where the
state would actually make money by investing money.
New Jersey is facing its greatest fiscal challenge
and a budget that benefits the business community
will be key to economic growth and placing the state
on solid fiscal ground. Surely tax cuts and lower
overall spending are concepts that industry has
long-championed. But a deeper analysis shows this
budget is not a boon to New Jersey business, as some
have argued.
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On March 16, Gov. Chris Christie delivered a budget
address that lays a strong foundation for a better
and more prosperous New Jersey. It was a watershed
moment that fundamentally changes the way the state
maintains its finances and provides an opportunity
for long-term economic growth, job creation and a
more affordable New Jersey.
A Look at the Numbers – New Jersey is required by
our state’s constitution to operate on a budget in
which revenues and expenditures are in balance. If
New Jersey were to maintain the status quo, we would
need to spend $38.4 billion during the next fiscal
year. That is without adding any new programs,
property tax relief or tax reductions.
New Jersey, however, is expected to take in only
$28.3 billion in revenue next year. That leaves a
gap, or structural deficit, of over $10 billion – a
staggering amount of money that we do not have.
Past Practices – Over the past decade the state has
papered over deficits and allowed itself to
significantly increase spending one year after the
next with a risky and unpredictable combination of
tax increases, accounting gimmicks and outright
money diversions.
Taxes were raised over 115 times on everything from
income to home heating bills and cell phones to
motor vehicle fees, leading to the affordability
crisis we now face.
Billions of dollars in bonds were sold to fund
excess spending. New Jersey’s debt burden is now one
of the top five in the country with 8.5 percent of
the budget going toward debt service.
Billions more were raided from the Unemployment
Insurance fund. Money that was sorely missed when
unemployment in the state rose to the highest in the
region.
Christie’s Solutions – Gov. Christie and Republicans
in the Legislature realize these past decisions were
wrong and are preparing to take New Jersey in a
better direction. The governor is committed to
rebuilding our budget with a new foundation that is
a smaller and smarter use of the people’s money.
Closing a deficit that is one-third of the entire
state budget is tough work and requires shared
sacrifice, but it can be done.
Each and every department of state government had
their budgets reduced, some by up to 39 percent.
This reflects the call for shared sacrifice.
Pension reform measures were passed and signed into
law that will rein in a broken system and ensure
that it is sustainable for rank and file workers
while protecting taxpayers.
A constitutional amendment was proposed that would
cap the growth of property taxes at no more than 2.5
percent per year. As state government needs to live
within its means, so should every level of
government.
The budget proposal also protects the most
vulnerable. For the first time, the budget includes
$2.3 million to support day programs for young
adults with developmental disabilities, increases
funding for New Jersey’s hospitals and ensures
funding of all eligible children in New Jersey
family care.
What Happens Next – Since Gov. Christie’s election
last November, citizens across New Jersey have
become more optimistic that Trenton has gained the
maturity to make reasonable decisions that enhance
the long-term prosperity of our state.
The false choice advocated by the governor’s
opponents of surprisingly-permanent “temporary” tax
increases versus long term affordability is a losing
attempt to maintain the status quo – a status quo
that would cripple the state we are proud to call
home.
With a long list of tough choices, it is going to
take cooperation and compromise to pass a balanced
budget by the July 1 deadline. Actions and proposals
to date have already put New Jersey on a new and
better path. With a renewed sense of common purpose
I am confident that Gov. Christie and the
Legislature will meet the challenges ahead and move
New Jersey forward.
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Cranford accounting and consulting
firm, Fazio, Mannuzza,
Roche, Tankel, LaPilusa,
LLC (FMRTL), recently helped raise more than $1,300
for Opportunity Project, which supports people whose
lives have been changed irrevocably from brain
injury. FMRTL was a BlueJean Star Sponsor for the
13th Annual BlueJean Day for Brain Injury Awareness.
Members of FMRTL also participated in their second
Go Red Jean Day to raise awareness and help the
American Heart Association support ongoing research
and education about women and heart disease. Firm
members were encouraged to wear red and denim in
exchange for a $5 donation to the American Heart
Association.

Representatives of Opportunity
Project accept a check for more than $1,300 from
members of FMRTL, which was a BlueJean Star Sponsor
for the 13th Annual BlueJean Day for Brain Injury
Awareness.
City Fire Equipment Company will be seen on
“Construction Intervention,” an all-new
Discovery Channel series, May 2. The new series
follows construction expert Charlie
Frattini and a team of contractors and designers as
they find businesses which are in danger of failing
due to botched construction jobs and rescue them.
City Fire Equipment Company was involved in the
construction process for the story about a
restaurant in East Rutherford, New Jersey, providing
fire safety installation and inspection services,
labor and materials. The episode will air May 2 at
10:00 p.m. eastern time. Check local listings for
the channel.
_______________________________________________
The Robert Wood Johnson (RWJ) Rahway Foundation and
the Rose Ball Committee recently announced that
Northfield Bank is the 2010 recipient of the Order
of the Rose and that the RWJ Rahway medical/dental
staff is being inducted into the 2010 Guardians of
the Rose. Northfield Bank was selected for its
outstanding commitment through leadership and
philanthropic support to RWJ Rahway. The foundation
cited the RWJ Rahway medical/dental staff for their
93 years of service.
_______________________________________________
Berkeley College was recently named one of
the Best Places to Work in New Jersey
for 2010 by NJBIZ. It is the fifth year the college
has received the honor. The award identifies,
recognizes and honors the best places of employment
in the state, those
benefiting the state’s economy, its workforce and
businesses. The Best Places to Work in New Jersey
program recognizes 55 companies in two groups,
depending on number of employees.
_______________________________________________
Trinitas
Regional Medical Center announced that Mary
McTigue has been promoted to vice president of
patient care services. McTigue currently serves as
director of nursing. McTigue is a graduate of
Elizabeth General Hospital and Dispensary School of
Nursing. She earned a bachelor of science degree in
nursing from Kean University and a master’s degree
in the delivery of nursing services from New York
University.
_______________________________________________
The 21st Annual Mayor’s Dinner of the Gateway
Regional Chamber of Commerce drew more than 400
people to celebrate the public servants of the
county’s municipalities and hear mayors or
representatives from each provide a mini
state-of-the-town address.
The winners were:
• Mayor Richard Gerbounka of Linden as Mayor of the
Year
• Doug Marvin of New Providence as Business
Administrator of the Year
• Denis Connell of Clark as Police Chief of the Year
• Renae LaPrete of Clark as School Superintendent of
the Year
• Mayor Nancy Malool of Scotch Plains as Best
Speaker of the Night
• Ben Laganga of the Union County Fire Investigation
Task Force with the Special
Recognition Award
Winners were chosen by the Gateway’s Local and
County Affairs Committee, chaired by Eric Segal.
The evening’s keynote speaker was Union County
Freeholder Dan Sullivan, who gave
the annual county report.

Mayor
Richard Gerbounka of Linden accepts the award for
Mayor of the Year.
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